If you want to know more about it, make sure you read my article on Core Web Vitals & Page Experience FAQs. Google has been pushing the importance of page experience for years now and lately with the introduction of its Core Web Vitals. that are part of the so-called ‘page experience’. Having said that, it might have an indirect effect on metrics such as bounce rate, dwell time, number of pages visited, etc. If you do not have a favicon, visitors will subconsciously equate it with untrustworthy, run-out-of-garage website Does a Favicon Affect SEO?Ī favicon does not affect your search engine rankings directly. It makes your website look professional and trustworthy.Īccording to some, the opposite is true if you don’t show a favicon (source: ): Why is a Favicon Important?Ī favicon is important because it’s part of your branding. Browsers that provide favicon support typically display a page’s favicon in the browser’s address bar (sometimes in the history as well) and next to the page’s name in a list of bookmarks. This is the definition of ‘favicon’ as you can find it in Wikipedia (source: ):Ī favicon ( short for favorite icon), also known as a shortcut icon, website icon, tab icon, URL icon, or bookmark icon, is a file containing one or more small icons, associated with a particular website or web page. 7 Don’t miss our weekly posts! What is a Favicon?
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